Ready to do What it Takes to Become a Successful Modern Agent?
So, what are the top agents adding to their marketing mix? Your first thought may be that they post regularly on social media to market their real estate business, but there is so much more to it than that. For starters, these agents are taking advantage of the current methods available at the tap of a finger to reach as many people as possible without shouting to the masses that they are in real estate. They know there is a better way to grow their business than through “lead gen” like cold calling hundreds of people every week (this is still important though - 10 calls before 10am, daily!) and they have the desire to grow a brand in a more authentic way.
Yes, top agents embrace the power of marketing their businesses on social media, but they also know it takes a lot more than posting here and there and telling their followers “they are here for their real estate needs”. If you want to embrace modern marketing methods, you need to make social media and your own website the #1 marketing tool to help you grow a successful online brand. If you are feeling overwhelmed, take a deep breath because I’m going to share with you the EXACT steps a top modern agent takes to build their business (& sell more houses).
HERE WE GO!!!
4 Reasons why you need to install a Facebook Pixel on your website. Yesterday…
Like planting a tree, they say that the best time to put your Facebook pixel to work for your business is a few years ago. And although you might not be able to go back in time, the next best thing is to install your pixel today.
Why? The Pixel needs a minimum of 100 conversions (site visits) before it is ready to go for you. That could take anywhere from a day to a week before there is enough data collected to see the full benefits at work. Like a lot of things, the more the better!
Once you do, it will become the glue that holds your entire marketing strategy together.
Here are our top 4 reasons why your business or agency needs to get this up and running as soon as you can:
Hashtags are an essential part of marketing your business on Instagram.
For the pic above, you could use #bedroomgoals
Implementing them correctly into your visual strategy will ensure that your content gets placed in front of the right people- your potential customers. Hashtags make your content discoverable. You can use up to thirty tags per post, and it's definitely recommended that you do, more often than not!
You can even hashtag emojis!
Hashtags shouldn't be used at random, or simply to describe the subject matter of your posts. They should be relevant to those who would be interested in what you have to offer and they should also be popular enough within your industry so that your content can be found amongst your peers. However,be careful of using hashtags that have been used too much or are too vague. Using a hashtag that has been used tens of millions of times will make it difficult for your content to be discovered. When deciding on what hashtags to use,think of how you would expect your customer to locate you. Much like planning out your keywords for SEO on a website, you want to show up for certain terms that your customer would be searching when they need something you offer. For example #aucklandrealestate is better to use than just #realestate if you’re an agent with your listings in Auckland.
Did you know that posts with even a single hashtag average 12.6% more engagement than posts without?
Instagram has over 800 million monthly active users (number 2 globally behind Facebook), less competition and a more engaged audience than other social media giants like Facebook or Twitter (sources: Statista, selfstartr). Because it’s free to set up your account, you should consider being on it if you’re not already.
This presents businesses with an opportunity to market their products to a more targeted and interested audience without spending an enormous amount of money on paid advertising. As of January 2018, Instagram’s API has changed to allow users to publish photos to an Instagram Business Profile using a third party platform (like pixly), making it even easier for brands to take advantage of all Instagram has to offer. Whether your strategy needs an update or you’re a newcomer to this social media network, you’ll find these seven tips on how to use Instagram for business superbly useful.
Seven tips for mastering Instagram for business...